Why most shop window displays are rubbish. (And how to fix them).
The shop window display is as ubiquitous as the marketplace itself. Walk down any high-street or shopping mall and you will see them everywhere. A precious opportunity to articulate your brand, gain attention, promote specific products………..
Is conforming damaging your creativity?
“I like how they do it. Can you make it look and feel like that?” As a creator, this phrase should fill you with more than a little dread. Of all the bold new ways to visualise a product or service, imitation is often what most people choose. This is the……